From developers who know what developer content works.
We help developer companies figure out what's worth making on YouTube - and read the numbers the way their audience does.
YouTube brings in compounding results.
Developer-facing companies that invest in YouTube see compounding returns on discoverability through search, evergreen tutorial traffic, and brand authority that shortens sales cycles.
Inbound from one video over time
A social post peaks in a day. A YouTube video keeps pulling in viewers, leads, and signups for years.
YouTube has its own rules.
What works on Twitter, LinkedIn, or your blog rarely translates. So most teams stall before they start and the questions pile up:
What do we make?
Who's on camera?
How often?
What does success even look like?
From confused to confident.
We take you from "we should be on YouTube" to confidently shipping your first 10 videos - with a content engine your team can run on its own. No agency dependency. No perpetual retainer.
01
Audit & Strategy
Channel audit, competitor analysis, content lanes, and a 3-month backlog your team can execute immediately.
02
Setup & Training
Camera, lighting, AI-assisted editing, on-camera presence - the full team gets production-ready.
03
Publish & Iterate
Ship the first 10 videos, refine packaging, and set up a results dashboard you can run independently.
Before
No content strategy
Sporadic uploads
Guessing on topics
No way to measure what works
Team unsure on camera
After
Clear content lanes and calendar
10 videos shipped
Topics backed by data
Results dashboard in place
Team confident and production-ready
"I brought Mısra on when our YouTube channel had 10 subscribers. By the time she left, we were at 150k and more importantly, we'd built a genuine top-of-funnel engine that brought developers to us organically. She has a rare ability to understand a technical audience and actually earn their trust. The brand awareness we built through that channel is proof of it."
Founder & CEO, AssemblyAI
Next step.
If your team is thinking about YouTube but not sure where to start, we'd love to chat. Schedule a short intro call to see if this is a fit.
Let's talk →YouTube is where we start. The same thinking applies to webinars, launch content, and developer education as you grow.
We've done this before.
AssemblyAI
0 to 150,000 subscribers
Built the channel from scratch to one of the most-followed AI developer channels, with strong brand recognition across the developer community.
youtube.com/@AssemblyAI
DigitalOcean
Reinvigorated an established channel to capture a wider developer audience with targeted content strategy and a consistent publishing cadence.
youtube.com/@DigitalOcean
Why work with us?
This is not a YouTube agency. This is a collection of software developers who spent years inside developer marketing and DevRel teams - so we know what developers actually want to watch from the inside out. That mix of real developer instinct, content strategy, and data is rare.
Led by
YouTube and video strategy for technical audiences. Has built and led YouTube channels of developer first products at AssemblyAI and DigitalOcean. Knows what makes developer content land and what makes a channel grow.
Consulted by
Amit consults on developer experience and tech trends. He has 15+ years in developer relations - Intel Mashery, Amazon, Retool, and DigitalOcean - with the technical depth to dig past surface metrics into what the data is really saying.
Matt Makai
Matt consults on tech trends and developer relations through his platform Plushcap. He is an experienced leader of Developer Relations teams, most recently the VP of Developer Relations and Developer Experience at AssemblyAI and LaunchDarkly, as well as VP of Developer Relations at DigitalOcean.
Next step.
If your team is thinking about YouTube but not sure where to start, we'd love to chat. Schedule a short intro call to see if this is a fit.
Let's talk →YouTube is where we start. The same thinking applies to webinars, launch content, and developer education as you grow.
"Mısra completely changed how we think about our YouTube channel. Within 3 months we had a real content strategy, documentation over best practices, a production workflow the team could own, and videos that were actually getting traction. We started gaining new subscribers for the first time in years."
Senior Director of Developer Advocacy, DigitalOcean
Questions you might have
"We're posting videos but nothing's growing - what are we doing wrong?"
Usually it's a mix: topics that don't match what your audience is searching for, inconsistent publishing, and no feedback loop to learn from what's working. That's exactly what we help untangle.
"We already have YouTube Studio - why do we need you?"
Studio tells you what happened. It doesn't tell you why, or what to do about it. We layer in competitive analysis, content pattern recognition, and a read on themes, creators, and trends over time.
"Can't we just hire a video person?"
You probably should, eventually. But a video person and a YouTube strategist are different roles. A great editor doesn't necessarily know which topics will perform or how to read algorithmic signals. We handle strategy so your video people can focus on making great content.
"How do we know which videos are actually worth the effort?"
Most teams look at view counts and stop there. We dig into retention, click-through, topic performance, and how content ties back to business goals. The answer is usually surprising - your best-performing videos aren't always the ones you'd guess.
"Our competitors seem to be growing faster - what do they know that we don't?"
Probably less than you think. They likely got a few things right early - topic selection, consistency, format - and the algorithm rewarded the momentum. We benchmark against competitors so you can see exactly what's working and where your gaps are.
"We want to invest more in video but can't justify it without data"
That's the right instinct. We start by getting you a clear read on where you stand and what the upside looks like, so you're scaling on evidence instead of a hunch.
"AI is changing everything - is YouTube even worth it?"
AI is making generic tutorials less valuable. But it's making opinionated, perspective-driven content more valuable. The bar is higher, which means strategy matters more, not less.
"What does this cost?"
A fixed monthly fee - no procurement process, no long contracts. We scope it to the problem and can talk specifics on a call.
"Who owns the videos and the channel?"
You do. Always.